The next time you’re shopping for a new lamp or chair, don’t think about color; think about honesty. Don’t look for the most beautiful, outrageous design; instead, seek stability. Don’t go bold; go normal.
These are some of the principles that inform the work of legendary product designer Naoto Fukasawa. The former head of IDEO Toyko and long-time advisor to Japanese lifestyle brand Muji, Fukasawa is a formidable force in the world of contemporary design, famous for his clever wall CD player and friendly humidifier.