What Does ‘Beautiful Thinking’ Mean?

Beauty may be in the eye of the beholder. But when we see beauty—whether in a glorious sunset, a majestic mountain, an inspired building, or a fellow human being—we know it. Visual beauty is tangible.

When it comes to thinking, though, how do we know when our ideas are beautiful? The people at Interface have been dwelling on this question a lot lately—particularly with respect to how it impacts a sense of well-being in sustainably designed spaces. They also recognize that visionaries both past and present—from the legendary architect, R. Buckminster Fuller, to the brilliant founder of Apple, Steve Jobs, to the CEO of the International Living Future Institute, Jason McLennan, one of the most influential individuals in the green building movement—have pondered this question, too, and have applied their theories to solve some of the world’s most pressing problems with transformational results.