Photo by Paul Morgan. Image © IA Interior Architects.

At IA, we always say that designing a space for a company or organization must always start with understanding how that organization is designed. We do this through a number of measures: Market research, key interviews, focus groups, rapid prototyping sessions, and predictive analysis are just a few ways. But we also look at the company’s mark on the world, and for some of our consumer product and industry manufacturing clients, that includes finding fun ways to make direct visual connections to their products.