It’s 4:30 in the morning, and you are just heading to bed after polishing your latest project. The client meeting starts in three hours and you have yet to go home, change, and come back to whip up a quick presentation. What you don’t realize in the wee hours of the day is that excellent design will get you nowhere without a compelling presentation. How do we convey our façade intention to a client who has never heard of a detailed wall section? How do we convince government officials to allow the development of air rights above a listed building? How do we demonstrate to our future employer that we are the candidate of their dreams?

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