I am not suggesting that a cool or sexy office is all you need to drive business outcomes. Nor am I going to suggest that all you need to do to grow a successful business is to invest in a fully loaded, bells and whistles, technology laden, productivity enabling office environment. Not that all of those things won’t help, they very well could be the things that prove to be difference makers. What I will suggest however, is that in most instances a business’s success relies almost exclusively upon the satisfaction of their customer base. Any deliberations associated with office space should, therefore, in some way consider their needs and desires. No doubt these considerations will be highly dependent on the type of business you are in and whether the model it embraces is business-to-business or business-to-consumer, but when contemplating the needs of your clients, you should at least ask yourself the following 4 simple questions.
Could a sexy office help you seduce clients back to your place?