What’s that old line about a carrot or a stick?
As most of you may know, I’ve been pretty much a carrot guy my whole professional life, opting to try to motivate those around me to do better and achieve more, rather than scaring them into it. But don’t think for a minute I don’t see the occasional wisdom in the other, sterner and much more in-your-face style of attitude adjustment.
As such, I found myself utterly blown away during an afternoon session at Greenbuild 2016 yesterday during a presentation by the world-renowned polar explorer, author, photographer and documentarian, Sebastian Copeland. Copeland, whose life and work on global climate change, and in particular, carbon’s impact on the earth’s ice cap, is the stuff of legend. He spent an hour giving a roomful of us some of the absolutely toughest love I’ve ever seen dished out at Greenbuild.