When women's workwear brand Argent launched in June, its premise was simple: "Dressing for work doesn’t have to be a mindf*ck." Unlike many brands on the market, Argent has a sassy, irreverent sensibility and is calibrated to speak to strong women who want outfits that will allow them to be taken seriously in the workplace. As such, it promised to make functional clothes for the professional woman, such as blazers with mesh cell phone pockets to peek at messages without actually taking out the device.
Argent started selling online first, but as it gets ready to make a bigger splash in the marketplace, founders Sali Christeson and Eleanor Turner wanted to think outside the traditional retail box. Rather than turning to department stores or boutique retailers, they decided to go somewhere unexpected: the coworking startup WeWork.