Last Wednesday night, Italian furniture brand Arper collaborated with Architizer to present a panel of experts who discussed the varying ways design offers value in spaces for living and consumption - from the workplace to retail or travel.
Four presenters — Ray Ehscheid, Senior Vice President of store design and merchandising at Bank of America; Julio Braga, Design Director and Principal of IA Interior Architects; Jason Long, Partner at OMA; and Randall Stone, Senior Partner and Director of experience innovation at Lippincott — gathered to share some of their organizations’ projects that best exemplified the challenge of designing high-value experiences for forward-looking brands.