West Elm's new office in a converted warehouse on the Brooklyn waterfront looks, in a word, Brooklyn. Exposed wood beams? Check. Polished concrete floors? Yes. Brick walls? Of course. Swanky furniture? Naturally. The space embodies the warm-modern sensibility that has brought the brand financial success in the past few years. But look more closely at the composition—handmade goods, office furniture, and artwork all manufactured by West Elm and its partners—and you'll see a physical representation of the brand's growth and evolution, from a residential retailer into a design behemoth as it spins its trademark domestic aesthetic into the world of offices and hotels.
