Google is, first and foremost, a software company—beyond search, there's Chrome, Gmail, Google Drive, Maps, its AI projects, and many more. But this week, the company staged a "Made By Google" product announcement that marked a serious new foray into hardware, introducing a phone, VR headset, smart home device, Wi-Fi router, and new versions of its TV streaming device—all coming to stores in November. Software is still what ties it all together, though: each device makes use of Google's Assistant, its AI-powered voice-control software that harnesses the power of the company's machine learning to do whatever you ask.