HanaHaus introduces a new typology of space to downtown Palo Alto, California, by repurposing a beloved historical landmark into a hybrid café, co-working, and public space. The co-working space was designed to support entrepreneurs throughout the entire start-up process. Image © Gensler.
Tech firms are playing a significant role in changing the way we work. Tech and start-up culture has long recognized the benefits of co-working spaces and their relationship to fostering innovation. Now, more traditional industries, including media, healthcare and finance, are recognizing this modern work style’s appeal: serendipitous encounters, community, the free exchange of advice/ideas and shared purpose.
The need to attract young talent, along with lack of affordable real estate and the desire to do meaningful work, have contributed to co-working’s increasing popularity. Whether it’s a large corporation installing teams in external co-working spaces or finding like-minded companies to co-locate on their campuses, the goal is the same: to come together to help fuel new ideas, improve products and push the world forward.