Innovation—be it disruptive, transformative, groundbreaking, radical, revolutionary, incremental, ad hoc, or just by itself—the word is everywhere today. So ubiquitous is its use that many people argue it doesn’t really mean anything anymore; a Harvard Business Review article suggests that we should retire the term altogether
But while innovation may be overused, vague and easy to ridicule, at Gensler it still matters. It matters because innovation is what our clients expect of their real estate investment, particularly with large campuses, that it support the business leadership they strive for—new products and new ideas, speed to market, higher employee engagement, better customer relationships, and so much more.