It’s always back to the drawing board for this startup. Visual Magnetics, a business that makes high-tech productivity tools, creates magnetic walls that help companies map out their business ideas. Their products can be found in the brainstorm rooms of about 70 percent of WeWork’s buildings.
“The idea is that in a meeting you can sketch your ideas on the walls,” says Shelby Cadiz, a WeWork interior designer.
The creative director behind Visual Magnetics is Tori Deetz, a WeWork Soho West member since 2013. She first introduced her product to WeWork at a community pitch night.