Reception areas are one of many rapidly evolving aspects of the workplace and, like other areas, there is no one-size-fits-all solution. Ultimately, the best strategy will focus on experiential design infused with the organization’s cultural aspirations for the future.
Companies need a manned reception desk in an area secured from the rest of the office. But even with this conventional planning approach, there remains a desire to activate these spaces and deliver a unique experience packed with personality. At Gusto in Denver (above), the reception area creates a residential ambiance at the point of entry, where staff and visitors are invited to remove their shoes and don more comfortable footwear, which serves as a cultural throwback to when the company was launched in the founder’s mother’s basement. This marks the beginning of a memorable adventure tied to company culture and values.