People everywhere wish they could look into a crystal ball and see their future—or at the very least, the future of their investments, business, and career. Frog, the global design consultancy, has developed a technique that’s probably about as close as we’ll get to prophecies told via glass orb.
It’s called "futurecasting." And Frog’s clients hire the design firm to spend weeks or months evaluating how the world may change, and what new products and services may be needed as a result. It’s essentially a disruption simulator. The system involves lots of research as to where things are headed, envisioning worlds that may embody such trends, and even writing fictional headlines that flesh out the possibilities.