Tech companies are making a conscious effort to create more personal and meaningful ties to the communities they serve, are a part of, and recruit from. For many companies, the focus has shifted from their global ‘footprint’ to their local ‘fingerprint’ (the specific impacts that can be made within their own communities) proving that, when aligned in the right way, business and community aren’t mutually exclusive.
According to the America’s Charities 2015 Snapshot study, 86 percent of companies believe that employees expect them to provide opportunities to engage in the community. And, according to Gensler’s 2016 U.S. Workplace Survey, finding meaning and purpose in the workplace is important across all generations.