The iconic Trump sign along the Chicago River has often been the topic of criticism from Chicago’s media and public. (New World Design Ltd.)
Chicago-based New World Design has proposed a shining art installation along the Chicago River to address the contentious Trump Tower sign. The speculative proposal is comprised of four floating golden pigs positioned to block the view of the 20-foot-tall Trump name on the building’s south facade.
The choice of golden pigs is symbolic on many levels. A direct reference to the cover of Pink Floyd’s Animals album cover, New World Design said their proposal will “encourage folly viewers to listen and make their own interpretations.” The gold color is a reference to Trump’s frequent use of gold in his branding and interior design. Directed eastward, towards Washington D.C., there is one pig for each year Trump will be in office.