What should the hotel of the future look like?
That’s what Deloitte attempted to answer recently when it conducted an ethnographic research study with Doblin.
What Deloitte found in its research was that the hotel industry needs to think outside “silos defined by brands and spaces” and become an “integrator” of experiences, people, cultures, spaces, and processes. In other words, the hotel of the future is about people, first and foremost. The hotel of the future has to think outside the traditional four walls and into the overall experience.