The secret that makes Japanese and Swedish design look so similar—and so good

Two of the world’s design superpowers are coming together in a quiet, cheerful explosion: MUJI, the lifestyle brand and veritable design ambassador of Japanese culture, has launched a line of Swedish goods. Their roughly 40-item MUJI Sweden catalogue includes Swedish melamine tableware, a special potato cutting board and a curious wall-mounted holder for coffee filters, typical of households in the world’s third largest coffee-drinking nation.

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