The current obsession with ‘engagement’ is evident every time you read the business media these days. This is understandable in many ways, not least because it seems true that firms and employees are often working in an atmosphere of mistrust. But one thing that is often noticeable when a profession such as HR gets itself into a debate of this nature is the gap that can exist between practitioners and everybody else proffering a view. So while academics can talk about definitions and suppliers seek to apply their solutions to the issue, it is often down to those who work at the sharp end to dish up the truth, however unpalatable or cynical that can seem to be. One of the best and funniest quotes on the matter was something that once appeared in a small piece in Human Resources magazine, in which Vance Kearney the HR Director EMEA for Oracle said ‘the only thing worse than employing an idiot is employing an engaged and motivated idiot’.