As the leaders of a family- and employee-owned company, Gary Erickson, along with his wife, Kit Crawford, developed an innovative business model that integrates social and environmental responsibility into every area of the business.
Step into Clif Bar and Company’s headquarters, look up, and the bikes and kayaks dangling from the ceiling are among the quirky clues that suggest the leading energy bar maker is not content to leave the outdoors outside. Daylight beams through floor-to-ceiling walls of windows and changing colors fall onto workers spread across the open floor plan. A quartet of open-air atrium gardens offers a genuine slice of nature inside the building’s 115,000-sq-ft footprint. Step into one of the conference rooms built from reclaimed wood and the atmosphere feels a little like you have arrived at a trailhead.