Why should workplace designers care about symbols? Because “Space + Brand = Place”. The workplace is the company’s brand. It’s the brand message communicated to your customers, your employees, and your business partners. Step into your “workplace” and instantaneously your brand message is broadcast. In this premium article, Charlie Grantham explores what symbols are, why they matter in the workplace, and how you can use them to guide your business and clients.

Read the article on workdesign.com > [paywall]