When John Maynard Keynes mused in 1930 that, a century hence, society might be so rich that the hours worked by each person could be cut to ten or 15 a week, he was not hallucinating, just extrapolating. The working week was shrinking fast. Average hours worked dropped from 60 at the turn of the century to 40 by the 1950s. The combination of extra time and money gave rise to an age of mass leisure, to family holidays and meals together in front of the television. There was a vision of the good life in this era.