Of all the memes and narratives that corrupt public discourse about workplace design, the most pernicious is the one that suggests there is a linear evolution to some grand end point called the Office of the Future. There is a natural human inclination to buy this sort of idea, fed by an assumption that what we find most interesting, aspirational and hence what we read and talk about forms a goal. Read any style magazine and you’ll see the same process at work in every facet of our lives. This is why so many people are quick to consume and then regurgitate the idea that what we see happening in the world’s great tech palaces and creative offices represents the apogees of design to which the rest of us must one day succumb. It rests on misguided assumptions about what really goes on in such offices and what these assumptions mean for firms in other sectors. It is the great apex fallacy of workplace design and it is one we must constantly challenge.
Beware the great apex fallacy of workplace design