Julie Maggos, director of environmental graphics for IA, oversees the discipline, also known as experiential graphic design, that integrates a story narrative with the built environment to create a memorable experience. Clients increasingly leverage EGD features to support, and in some case develop, an organization’s brand and IA uses a range of materials–from coffee beans to crayons–to help tell their story. Sometimes, we even get to carve it in stone.

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