The mobile game Pokémon Go has exploded after having been released just over a week ago. The game already has more downloads than other massive names on the market such as Candy Crush, Tinder, Lyft, and LinkedIn. In terms of utilization, the app is getting more daily activity on Android phones than Twitter and is a fraction of a percent behind Snap Chat. The game holds massive opportunities for retailers and malls while posing challenges to property owners.
BEYOND ESCAPISM: POKEMON, AUGMENTED REALITY, AND THE FUTURE OF URBAN DESIGN