Giulio Cappellini is creative director of the company his father started in 1946
Italian brands create "too many products that look the same", says Giulio Cappellini, whose furniture company is making a comeback under new owner Haworth.
Speaking to Dezeen, the creative director of iconic Italian design brand Cappellini said the industry had to return to the values of previous decades, channelling research and investment into innovative contemporary products.
"Sometimes looking into Italian design, I see too many products that look the same, even when they're produced by different companies," he said. "It is very important to work on strong products – products that can maybe be copied 80 per cent but not 100 per cent."