Healthcare expenditures in the U.S. are ballooning, with projections indicating an increase of $3.5 trillion between 2010 and 2040. There are numerous factors spurring such robust growth, yet the two prime factors are a graying population and millions more Americans insured under the Affordable Care Act. At first blush, the future for the health services industry would seem rosy. Yet a closer look reveals that upward sloping expenditures don’t necessarily correlate to increasing revenues. Profitability is still a concern, particularly for hospitals, which are dealing with upticks in labor expenses and the cost of supplies. (In fact, many hospitals are still figuring out how to precisely measure their costs.)