At WeWork, Humans Supply Data For Its "Giant Computers"

In the office of the future, heat maps will facilitate employee interactions, and conference rooms will talk to you. At least if you're a member of WeWork.

The hipster coworking company has long thought of itself as an operating system for real estate, rather than simply a place to rent a desk. And WeWork offered a glimpse at how it's using technological insights to transform its offices during the first-ever "product innovation roundtable" at its Times Square location yesterday.

Constant throughout the presentation was the notion of a building as a living, breathing thing, ripe with data that can help guide WeWork’s business. "Buildings are literally becoming giant computers," said Joshua Emig, head of product research.

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