According to a survey by recruitment firm The Creative Group, managers and employees in US based ad agencies don’t see eye to eye on the essential characteristics of a creative office. When asked what the ideal work environment is for on-the-job innovation, the top response among advertising and marketing executives was an open plan workplace. Employees, however, seem to prefer more private, concentrated time, with a private office being the most popular option. According to the study of 1,400 US based ad agency managers, executives and employees, over a third of managers favour open plan environments compared to just a quarter of employees. Twice as many employees as managers would also rather have a private office. Around a fifth of both groups opt for a cubicle. Perhaps the most interesting finding of the report is that just 4 percent of both groups think the best option is remote working.
Managers and staff in creative sector disagree on what makes a creative office