The enduring struggle to improve the working conditions and performance of people through the design and management of workplaces carries more than a whiff of the Enlightenment, a period in which pure reason was seen by its proponenst as more than enough to convince the world of the ways in which we could improve the human condition. It’s a battle that was won in some ways but which continues to endure to this day, as you can tell from the very existence of the latter day evangelists of reason such as Richard Dawkins and Sam Harris. Yet one of the issues with arguments based on pure reason is that they leave gaps regarding abstract notions such as love and beauty. When it comes to workplace design the idea of beauty seems pretty important. Yet the very notion that an attractive workplace will make people happier and more productive seems to assume that we can agree on what is attractive in the first place.