When HBO was founded in 1974, home entertainment involved network television and renting movies. Cable was an exciting novelty. How things would change in the coming decades. In the on-demand world of today, we can tune into the ol' boob tube, subscribe to any number of streaming services, access premium channels à la carte, and watch shows and movies on our phones, tablets, and computers. To keep pace, entertainment companies have had to innovate, and the pressure is more intense than ever to keep audiences engaged and happy.
In 2012, HBO announced the formation of HBO Code Labs, a software-engineering arm based in Seattle—a strategic move to tap into the Pacific Northwest's tech scene—to help the company stay fresh. Since then, Code Labs has created new experiences for the brand, including its HBO Go and HBO Now streaming services, both major boons for the network.
To help spark the next big idea, the company worked with Rapt Studio—a multidisciplinary design firm with offices in New York, San Francisco, and Los Angeles—to design a workspace that would fuel collaboration and creative thinking.
