Experiential graphic design (EGD) enhances the connection between users and the built environment by highlighting shared values and culture. As workplace design pushes the boundaries of flexibility and expression, EGD applications are challenged to strike a balance between autonomy and resilience. Embarking on 2017, we predict immersive experience and collaborative content will drive our practice in the year ahead.
IMMERSIVE EXPERIENCE
In 2017, the desire for immersive experiences will drive innovation, and this will affect the built environment. Branded spaces are becoming sensory rich journeys. Storytelling in built space requires much more than a simple logo or mission statement on the wall. To create unique and relevant environments, designers must take an integrated approach to communicating message and values, and use brand messaging tools—from materials to lighting to creative technology—that deliver impactful and emotional connections to space.