When you're trying to align your culture with your purpose, one of the areas that you should consider is the way your office design reflects that alignment. If your work is creative and forward thinking, but your office environment is dull and boring, that sends mixed messages to employees and customers alike.
So how can you align your culture with office design to ensure employee engagement with your purpose and encourage customer engagement with your brand? Start by thinking beyond the cubicle to office designs that suit the cultural values you want to promote.