Rebranding by committee sounds like a recipe for madness — and often can be — but for Sasaki, it was the only road we could have taken to arrive at the singular brand identity we revealed in the fall of 2016. It took 16 months from kickoff to launch because of the sheer complexity of the endeavor. For a design firm of 270 people, led by 30 principals, with offices in Boston, Mass. and Shanghai, a practice spanning the globe and eight core disciplines, over 60 years of history, it was no easy feat to collectively define ourselves and our future.

Via workdesign.com