In the future, people will actually look forward to their daily commutes

Commuting isn’t fit for today’s or tomorrow’s workforce—it’s time for a people-centric upgrade.

For transport providers, commuting used to be a question of technology-driven efficiency: “How can we get people to work quickly, safely, and cheaply?” But we should be more ambitious, aiming for a more systemic, human-centered goal: “How can we design urban mobility to support and boost people’s creativity and productivity?”

As part of an ongoing partnership with the Ford Motor Company, we interviewed and surveyed Londoners who regularly use two or more modes of transportation during their commute to work. What they told us revealed a public transportation system that is increasingly ill-equipped to cater to the new working practices, needs, and behaviors of the modern, urban workforce.

Via qz.com >