The real estate industry has, in the past, been slow to adapt to technological advancement. JLL is seeking to change that, embracing the Internet of Things to offer clients a truly digital experience
A few years back, it was commonly accepted that consumer behaviour changed every decade, but the speed of change now sees technological shifts with every new product launch. If speed is the new intellectual property, how do large businesses keep pace in a crowded and evolving market?
For a data-driven industry, real estate has been notoriously slow to adopt new technologies compared with other sectors. I used to ask myself: “Are we mobile enough or are we digital enough?” Now I ask myself: “Do our mobile and digital tools address the emerging market and client needs, and are we innovating fast enough?”