It’s not just a case of a quick manicure or massage; today’s business and leisure travelers increasingly expect the types of treatments they’re used to at home when they’re on the move whether it’s a consultation with a sleep doctor, Vitamin C-infused showers or a personal training session.
As such, hotels across the world are revamping their fitness and spa operations beyond conventional gyms, saunas and steam rooms to give affluent guests an additional reason to choose their hotel over competitors.
Bulgari Hotels in Milan and London, for example, offer one-on-one fitness workshops, including assisted stretch therapy. ESPA Life at The Corinthia offers “Brain Power Packages” comprising neuroscientist-designed bedrooms, menus, and spa treatments to boost brain performance.
“Society has become much more health-conscious and there is a bigger demand for wellness, whether physical or mental,” says Marko Vucinic, Senior Vice President and Acting Head of Hotels and Hospitality Group at JLL Middle East and North Africa. “While conventional spas are still very popular, a facility that is positioned as wellness- or medical-focused has the implication that it can improve your life – which has a positive effect on the guest’s stay.”