Agreeing on the definition of creativity is no easy task, as it can mean a whole range of different things to different people. To some, creativity means painting a beautiful picture or creating a unique sculpture, while for others it might mean writing a catchy tagline, developing a new business model, or building an innovative online tool. The fact is, creativity can be found in all walks of life, not just those we traditionally see as creative, such as art, design or music. And furthermore, it’s playing an increasingly pivotal role in the growth, development and success of all types of organisations, and the employees working for them. Research shows that creativity will be one of the most sought-after skills in the not too distant future, as the pace of change speeds up and more process-driven and transactional work is carried out by machines. According to the World Economic Forum, by 2020, more than one third of the desired core skills sets of most occupations will be comprised of attributes that are not yet considered crucial to the job, while 65 per cent of kids entering school today will grow up to do jobs that don’t yet exist, according to PwC. Based on these predictions, the way we think about work is about to change dramatically.
Building a culture of creativity that unites the physical and digital workplaces