As remote work and virtual collaboration capabilities continue to influence today’s organizations, establishing a dynamic, inspiring and meaningful on-site experience has become more important than ever. Forward-thinking companies are recognizing the irreplaceable value of in-person, face-to-face interactions – IBM, for example, has called remote workers back to the office in an effort to spur business growth.
Unique spaces are rising to the forefront as employers seek to create more purposeful, engaging experiences. In this month’s news aggregate, we explore this shift and how some of the most innovative companies are developing branded environments.
CHANGING VIEWPOINTS
The generic, one-size-fits-all approach no longer dominates the workplace conversation – businesses are looking for personalized, customized designs that make a powerful statement. HR Dive discusses how companies are focusing on the ways in which office design can communicate culture, while Fast Co. Design offers examples of impactful, authentic branding that avoid overt messaging. Whether through deliberate use of color, materials, furniture or fine details, employers’ considerations are shifting toward how to send a purposeful message about the company through design.