[Photo: blink.la/Alex Welsh]
Mick McConnell was sitting with his wife at one of Apple’s Genius Bars when he realized the charm of the experience had worn thin. After an hour and a half of waiting past his appointment, the sterile frozen yogurt shop vibe had finally lost its chill.
“I was like, there’s gotta be a better way to do this,” McConnell recounts. It’s a sentiment many of us share, especially those of us who have waited for our turn at an Apple Store on a busy weekend. But in McConnell’s case, he was in the position to do something about it. As the VP of design at Samsung Electronics America, he realized that there was an opportunity for his own company to outdo the Genius Bar.