While Millennials have been getting all the attention for transforming the workplace simply by joining it, the MTV generation has been coolly and quietly transforming it from the inside out, from where headquarters are located, to how they’re being designed.
Why does it matter how old the CEO is? Unlike the Boomers (1946-1964), the generation responsible for conventional models of corporate authority, Generation X (born between 1965-1984, according to the Harvard Center) is known for its more entrepreneurial approach to work, and a passion for work/balance.
“The Baby Boomers—and I count myself among their ranks—brought us a tradition of angular, perimeter offices, usually located in suburban markets,” says Steve Stratton, International Director, Co-Chair for the Headquarters Practice Group at JLL. “After all, our generation is known for our all-work-no play attitude, and the conviction that hours worked equals professional advancement. Corner offices were generally considered one of the clearest markers of that advancement.”
But as he points out, Gen Xers see things differently.