Mortimer House, a debut offering from the brand Maslow's, brings hotel-style co-working space to London's Fitzrovia. Photography: Ed Reeve
London is blessed with yet another sumptuous workplace, this one the debut offering of Maslow’s. In a six-storey Art Deco corner building in Fitzrovia, the fledgling brand has combined hotel-style hospitality with a clubby, domestic aesthetic and office facilities.
Its founder, Guy Ivesha, eschews the terms coworking and flexible working. Instead, he says: ‘We are all about harmony between working life, social life and life in general.’
Interiors for Maslow’s Mortimer House are by New York design firm AvroKO, which worked on NYC’s 1 Hotel Central Park. The designers’ task was to translate 20th -century psychologist Abraham Maslow’s famous hierarchy of needs into an environmental experience. ‘I’m fascinated by the philosophy of human motivation,’ explains Ivesha.
