In the past few years we have seen a major shift in the way that people think about corporate working environments and what best stimulates productivity and employee satisfaction. Whether it's the integration of collaborative breakout areas in what used to be traditional "corporate" offices, the new focus on personal health in the workplace, or the limitless access to information and connectivity-- the manner in which businesses are structured and function is changing dramatically.
Big data leads the way
In a recent study by Deloitte on corporate culture, data from 7,000 business and HR leaders from 130 countries found that while 82% of executives believe that culture is a potential competitive advantage , only 12% of executives believe they are driving the "right culture." In the past, it was attributed to work-life balance and flat organizational structures, but a new focus has recently been placed on corporate working environments as a solution to increased employee satisfaction and productivity.
For The Executive Centre (TEC) this means understanding who is present in each center– what are their industries, their professional positions within their organization, their interests? This knowledge allows for hyper-targeted messaging, program development and business facilitation. It also enables the operations team to anticipate members’ needs in advance; whether it’s pre-emptively providing lunch options for a regular meeting, to offering chauffeur services for a member’s upcoming business trip, data helps TEC be more efficient and proactive.