Greycork, a furniture startup based in Providence, Rhode Island, that sought to create a stylish, easy-to-assemble alternative to Ikea, appears to be closing up shop, according to an email sent to Curbed.
Founded by Rhode Island School of Design grads and initially funded via an Indiegogo campaign in 2015, Greycork is one of a number of startups trying to leverage direct shipping (such as Warby Parker or Casper) and technology to revolutionize the furniture market with simple, affordable, high quality, and good-looking sofas, sectionals, shelves, and tables. The company focused on well-designed basics, which it boasted involved less pieces than comparable Ikea products and were therefore quicker and easier to assemble.