Five years ago, Marc Andreeson predicted that software would eat the world. As a testament to that prediction, self-service is rapidly taking over.
Automation will empower the individual contributor, giving them access to fast, accurate and reliable data and doing away with redundant tasks, focusing that manpower on bigger and better deals instead. Now, enterprises will have the ability to put the right tools in employees' hands. This means more control over their workflow, less strain on IT and increased productivity across all fronts.