In 1997, McKinsey & Company tackled the increasingly competitive employee recruitment and retention landscape in a pioneering study that coined the phrase “war for talent.” Two decades later, the phrase is part of the global management lexicon, and the “war” is even more prevalent: Generational shifts and advances in globalization and technology have made attracting top talent and reducing turnover high priorities for most employers.
In addition to the traditional lures (salary increases, benefit packages), an attractive, high-performance workplace is an increasingly relevant strategy. OCLC recognized this when they hired Perkins+Will to transform their headquarters in Dublin, Ohio into space that would more accurately match its talented pool of current and future employees.