When you walk through the front door of a business, you get an instant sense of the company’s culture. The colors, lighting, signage, furniture, floor coverings and flow—they all say something about the who, what, why and how of the business.
The lobby makes the first impression.
The question is, does the lobby paint an accurate picture of the brand? Is the company using its reception area to create a meaningful connection, set the right mood and send the right messages?
These questions are important because the lobby is an opportunity for an organization to communicate its sense of self. The lobby lets a company show what it believes in and what it’s trying to achieve. The lobby tells a story. It’s a place for differentiation and customization—which is one reason we offer the Coalesse Color program and other customization services.