The name La-Z-Boy is synonymous with comfort. The Monroe, Michigan-based company has been bringing relaxing settings into homes since 1927. Fast-forward 90 years and you’ll find a company with a worldwide reach, more than $1 billion in revenue, and a portfolio stretching well-beyond the iconic recliner.
Leadership recognized the need for an extensive public makeover. It turned out their well-known brand image still meant recliners to most customers even though the recliner was no longer their largest line. While La-Z-Boy worked on its brand identity and updated stores, it also turned its attention to its headquarters.
The building just south of Detroit went back to the company’s founding days. In addition to feeling dated, it didn’t support the way people work today. The environment didn’t deliver what people needed: open communication and collaboration, and it took away from La-Z-Boy’s efforts to attract and retain employees while boosting employee engagement.
