We all want affordable, high-quality, easy-to-ship furniture. So why is it so hard to find? Startups are continually trying to innovate in an industry long dominated by Ikea, but none has come close to being a formidable competitor to the Swedish giant. They’re wildly ambitious, but rarely live up to the hype. We took a look at three companies built on similar premises—modern, affordable, direct-to-consumer furniture—at different stages in their trajectory to better understand why.
The Elusive Dream Of Affordable, Flat-Pack Furniture